Privacy Policy

Scope & updates

This policy applies to personal information processed through the Site. It does not govern offline-only activities at a physical store unless those activities are described here (for example, if you use the same account online and in store). We may update this Privacy Policy from time to time; the version posted on the Site with a revised “Last updated” date controls. Material changes may be highlighted on the Site or by email where appropriate.

Last updated: April 30, 2026

Information we collect

You provide directly

• Account & profile: name, email address, phone number, password (stored using one-way hashing where we control storage), and optional preferences.
• Orders & fulfillment: shipping and billing addresses, items purchased, gift or delivery notes you choose to include, and communications with us about your order.
• Support & forms: information you submit through contact forms, price match requests, return or exchange requests, surveys, or customer service channels.

Automatically collected

• Device & usage: IP address, browser type, operating system, approximate location derived from IP, pages viewed, referring/exit pages, date and time, and similar diagnostics.
• Cookies & similar technologies: we and our partners may use cookies, pixels, local storage, and SDKs for security, preferences, analytics, and—where you have consented or as allowed by law—personalized advertising.

Payment information

Card and wallet payments are typically processed by third-party payment processors (for example Stripe). We generally do not store full payment card numbers on our servers; processors collect and handle that data under their own privacy notices and terms. We may receive limited payment metadata (such as last four digits, brand, expiration, and transaction status) to operate checkout and support.

How we use information

• To create and secure accounts, authenticate you, and provide customer support.
• To process, fulfill, ship, and service orders, including fraud prevention, chargebacks, and compliance checks.
• To communicate transactional messages (order status, receipts, policy updates where required) and, where permitted, marketing you can opt out of.
• To operate, maintain, and improve the Site; conduct analytics; debug errors; and measure campaign performance.
• To comply with law, enforce our Terms of use, and protect rights, safety, and security.

How we share information

We do not sell your personal information in the traditional sense of exchanging a list of contacts for money. We may share information as follows:

• Service providers: hosting, email, analytics, customer support tools, shipping carriers, payment processors, and fraud vendors who process data on our instructions.
• Legal & safety: when required by law, legal process, or government request, or when we believe disclosure is necessary to protect rights, safety, or security.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate safeguards.
• With your direction: when you ask us to share information or when you intentionally interact with integrated third-party features.

Cookies, analytics & advertising

We use cookies and similar technologies for essential Site functions (for example cart, session, security) and, depending on configuration, for analytics and advertising partners. Where required, we obtain consent before non-essential cookies run. You can control cookies through your browser settings; disabling certain cookies may limit Site features. If we use Google Tag Manager, Google Analytics, or similar platforms, their providers may process data as described in their policies.

Retention

We retain personal information for as long as needed to fulfill the purposes described here, comply with legal obligations (for example tax and accounting records), resolve disputes, and enforce agreements. Retention periods vary by data type and jurisdiction.

Security

We use administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

Your choices & rights

Depending on where you live, you may have rights to access, correct, delete, or port certain personal information, or to object to or restrict certain processing, including targeted advertising. You may opt out of promotional email using the unsubscribe link in those messages. To exercise other rights, contact us using the details below. We may need to verify your identity before responding. If you are a California resident, additional disclosures may apply under the CCPA/CPRA; we describe categories of collection and use consistent with those laws where required.

Children

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take appropriate steps.

International visitors

If you access the Site from outside the United States, you understand that your information may be processed in the United States or other countries where we or our service providers operate, which may have different data protection laws than your country.

Third-party sites

The Site may link to third-party websites or social platforms. Their privacy practices are governed by their own policies; we encourage you to read them before providing information.

Contact us

For privacy questions or requests, use the phone or email shown in the site footer or on store pages, or the contact method we publish for privacy inquiries. You may also review our Accessibility statement for accommodations related to using the Site.